- Average Rating:
- Not yet rated
- Topic Areas:
- Speeches | Strategic Therapy | Couples Therapy | Family Therapy | Psychotherapy | Supervision | Therapist Development | Ericksonian Hypnosis and Therapy Techniques
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 2017 | Pioneers in Couples and Family Therapy
- Faculty:
- Cloe Madanes, HDL, LIC
- Duration:
- 57:34
- Format:
- Audio Only
- Original Program Date:
- Dec 16, 2017
- Short Description:
- Madanes presents strategies for handling serious issues like suicide, violence, and psychosis using Ericksonian techniques. Through case examples, she demonstrates how truth, family involvement, and cultural or personal values can drive change while emphasizing accountability, creative interventions, and the power of strategic use of influence.
- Price:
- $15.00 - Base Price
- Average Rating:
- Not yet rated
- Topic Areas:
- Topical Panels | Couples Therapy | Family Therapy | Strategic Therapy
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 2017 | Pioneers in Couples and Family Therapy
- Faculty:
- Harville Hendrix, PhD | Helen LaKelly Hunt, PhD | Cloe Madanes, HDL, LIC | Esther Perel, MA, LMFT
- Duration:
- 1:00:42
- Format:
- Audio Only
- Original Program Date:
- Dec 15, 2017
- Short Description:
- This panel on family and couples therapy highlights the shift from individual-focused treatment to a relational model centered on emotional safety and connection. Key themes include the Imago dialog process, zero negativity, and the creation of positive shared memories. The discussion also addresses the changing landscape of marriage, integrating therapy into cultural contexts, and navigating the complexities of modern family life.
- Price:
- $15.00 - Base Price
- Average Rating:
- Not yet rated
- Topic Areas:
- Topical Panels | Humor | Psychotherapy | Therapist Development | Couples Therapy | Strategic Therapy | Ericksonian Hypnosis and Therapy Techniques
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 2017 | Pioneers in Couples and Family Therapy
- Faculty:
- Stephen Gilligan, PhD | Cloe Madanes, HDL, LIC | Bill O'Hanlon, MS
- Duration:
- 1:00:23
- Format:
- Audio Only
- Original Program Date:
- Dec 16, 2017
- Short Description:
- This panel highlights the strategic use of humor in therapy to enhance connection and engagement. Madanes shares examples of humor-driven interventions, O’Hanlon emphasizes breaking mental blocks while staying grounded, and Gilligan illustrates how humor can shift obsessive thinking. All panelists agree that humor works best when it’s authentic and strengthens the therapeutic relationship.
- Price:
- $15.00 - Base Price
- Average Rating:
- Not yet rated
- Topic Areas:
- Workshops | Psychotherapy | Ericksonian Hypnosis and Therapy Techniques | Strategic Therapy
- Bundle(s):
- Learning Track - EP17 Erickson Download
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 2017 | Evolution of Psychotherapy Erickson Learning Track
- Faculty:
- Michael Yapko, PhD
- Duration:
- 2:21:55
- Format:
- Audio Only
- Original Program Date:
- Dec 13, 2017
- Short Description:
- This workshop explores how hypnosis can sharpen clients’ ability to distinguish between perceptions, feelings, and facts—an essential foundation for sound decision making. Through demonstration and discussion, it shows how refined discrimination skills help clients recognize options, reduce emotional reactivity, and make wiser life choices. Participants learn practical hypnotic methods for teaching discernment, fostering insight, and strengthening judgment in everyday situations.
- Price:
- $15.00 - Base Price
- Average Rating:
- Not yet rated
- Topic Areas:
- Keynotes | Psychotherapy | Storytelling | Strategic Therapy | Ericksonian Hypnosis and Therapy Techniques
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 2021 | Pioneers in Couples and Family Therapy
- Faculty:
- Cloe Madanes, HDL, LIC
- Course Levels:
- Master Degree or Higher in Health-Related Field
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Dec 02, 2021
- Short Description:
- Madanes presents her strategic family therapy approach, focusing on changing family dynamics to resolve issues. She emphasizes the use of respectful directives, avoiding labels, and tailoring interventions like reversing hierarchy for struggling parents and creating positive memories for couples. Madanes also shares her 15-step method for addressing sexual abuse, centered on spiritual healing and apology. She highlights the need to adapt therapy for diverse families and challenges the dominance of individual treatment models and medication.
- Price:
- $59.00 - Base Price
- Average Rating:
- Not yet rated
- Topic Areas:
- Topical Panels | Cognitive Psychology | Motivation | Neuro-Linguistic Programming (NLP) | Psychoanalysis | Resistance | Strategic Therapy | COVID
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 2021 | Pioneers in Couples and Family Therapy
- Faculty:
- Robert Dilts, BA | Nancy McWilliams | Michael Miller | Cloe Madanes, HDL, LIC
- Course Levels:
- Master Degree or Higher in Health-Related Field
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Dec 05, 2021
- Short Description:
- This panel explores diverse perspectives on resistance in therapy, featuring insights from leading experts. Dilts focuses on the relational aspect of resistance, while McWilliams draws from psychoanalytic theory to stress nonjudgmental responses. Miller explains how motivational interviewing reframes resistance as sustained talk and discord. Madanes offers a case study on using family dynamics to reduce resistance. The panel also addresses how COVID-19 has shaped client engagement and resistance in therapeutic settings.
- Price:
- $59.00 - Base Price
- Average Rating:
- Not yet rated
- Topic Areas:
- Workshops | Strategic Therapy | Ericksonian Hypnosis and Therapy Techniques
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 2021
- Faculty:
- Michael Yapko, PhD
- Course Levels:
- Master Degree or Higher in Health-Related Field
- Duration:
- 2 hours
- Format:
- Audio and Video
- Original Program Date:
- Dec 01, 2021
- Short Description:
- This workshop explores how deliberately general hypnotic language can create precise therapeutic change. Through a process-oriented approach, participants learn to use suggestion, focus, and responsiveness to evoke self-generated insights. Emphasis is placed on how broad phrasing, observation, and strategic pacing foster flexibility, depth, and individualized outcomes.
- Price:
- $59.00 - Base Price
- Average Rating:
- Not yet rated
- Topic Areas:
- Case Discussions | Psychotherapy | Family Therapy | Therapist Development | Brief Therapy | Object Relations Theory | Transference / Countertransference | Communication | Reframing | Resistance | Strategic Therapy
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 1985 | Pioneers in Couples and Family Therapy
- Faculty:
- James F. Masterson, MD | Salvador Minuchin, MD | Paul Watzlawick, PhD | Carl Whitaker, MD
- Course Levels:
- Master Degree or Higher in Health-Related Field
- Duration:
- 1:01:34
- Format:
- Audio and Video
- Original Program Date:
- Dec 12, 1985
- Short Description:
- A panel of seasoned clinicians explores the case of JJ, a 37-year-old woman navigating intense mood swings, unstable relationships, and a painful personal history. With differing approaches, the speakers reflect on attachment, trauma, and the therapist’s emotional response. Across perspectives, they call for curiosity, compassion, and long-term thinking when working with clients who both resist and long for connection. Moderated by Ann Wright-Edwards, MS.
- Price:
-
Sale is $29.00
price reduced from Base Price - $59.00
- Average Rating:
- Not yet rated
- Topic Areas:
- Case Discussions | Psychotherapy | Children and Adolescent Therapy | Domestic Violence | Religion | Strategic Therapy | Schizophrenia | Family Dynamics | Humor
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 1985 | Pioneers in Couples and Family Therapy
- Faculty:
- Robert L. Goulding, MD | Arnold Lazarus, Ph.D. | Cloe Madanes, HDL, LIC | Miriam Polster
- Duration:
- 58 Minutes
- Format:
- Audio Only
- Original Program Date:
- Dec 14, 1985
- Short Description:
- This case-focused discussion examines the treatment of a 15-year-old boy with schizophrenia and obsessive religious guilt. Panelists explore the psychological impact of rigid beliefs, the role of family dynamics, and the balance between therapy and medication. Emphasis is placed on empowering parents, addressing marital conflict, and integrating theological and psychological approaches. A secondary case highlights the use of systemic interventions in families dealing with chronic illness and conflict. Moderated by Stuart M Gould, Jr, MD.
- Price:
- $15.00 - Base Price
- Average Rating:
- Not yet rated
- Topic Areas:
- Clinical Presentations | Strategic Therapy | Psychotherapy | Family Therapy | Resistance
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 1985 | Pioneers in Couples and Family Therapy
- Faculty:
- Cloe Madanes, HDL, LIC
- Duration:
- 56 Minutes
- Format:
- Audio Only
- Original Program Date:
- Dec 13, 1985
- Short Description:
- This session focuses on a 17-year-old girl in court-referred therapy for theft and past suicide attempts. Struggling with academic and emotional pressure, she feels overshadowed by her siblings and burdened by family stress. Therapist Neil Schiff emphasizes restructuring family roles, encouraging her siblings to share responsibilities and guiding parents to recognize each child’s contribution. The goal is to ease the girl's emotional load and strengthen overall family functioning.
- Price:
- $15.00 - Base Price
- Average Rating:
- Not yet rated
- Topic Areas:
- Invited Addresses | Psychotherapy | Therapist Development | History of Psychotherapy | Reframing | Resistance | Systems Theory | Brief Therapy | Strategic Therapy
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 1985 | Pioneers in Couples and Family Therapy
- Faculty:
- Paul Watzlawick, PhD | Ernest Rossi, PhD
- Course Levels:
- Master Degree or Higher in Health-Related Field
- Duration:
- 1:20:53
- Format:
- Audio and Video
- Original Program Date:
- Dec 12, 1985
- Short Description:
- Watzlawick explores the evolution of therapeutic language from insight to action, critiquing linear models in favor of systemic, behavior-focused approaches. Drawing on figures like Franz Alexander, Jean Piaget, and Milton Erickson, he illustrates how change often begins by acting "as if" transformation is possible. Through performative techniques and behavioral prescriptions, therapists can help shift perceived reality and foster meaningful adaptation.
- Price:
-
Sale is $29.00
price reduced from Base Price - $59.00
- Average Rating:
- Not yet rated
- Topic Areas:
- Invited Addresses | Psychotherapy | History of Psychotherapy | Cultural and Social Contexts | Family Therapy | Strategic Therapy
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 1985 | Pioneers in Couples and Family Therapy
- Faculty:
- Jay Haley, MA | Salvador Minuchin, MD
- Course Levels:
- Master Degree or Higher in Health-Related Field
- Duration:
- 1:12:25
- Format:
- Audio and Video
- Original Program Date:
- Dec 14, 1985
- Short Description:
- An address that examines Haley's paper discussing the evolution of therapy as an interpersonal practice shaped by social context and the influence of Milton Erickson. Highlighted is the shift toward brief, behavior-focused methods and the reliance on personal therapy is critiqued. The paper also addresses challenges in defining change, measuring outcomes, and how cultural trends shape therapeutic approaches. Salvador Minuchin offers a critique.
- Price:
-
Sale is $29.00
price reduced from Base Price - $59.00
- Average Rating:
- Not yet rated
- Topic Areas:
- Invited Addresses | Psychotherapy | Family Therapy | Strategic Therapy | Humor
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 1985 | Pioneers in Couples and Family Therapy
- Faculty:
- Cloe Madanes, HDL, LIC | Paul Watzlawick, PhD
- Course Levels:
- Master Degree or Higher in Health-Related Field
- Duration:
- 51:08
- Format:
- Audio and Video
- Original Program Date:
- Dec 14, 1985
- Short Description:
- Cloe Madanes presents strategic family therapy, focusing on shifting from individual to family-based approaches. She outlines techniques like reversing family hierarchies and prescribing symptom roles to create change, emphasizing the use of humor and playfulness. Discussant Dr. Watzlawick critiques the approach for potentially fostering dependence and lacking diagnostic clarity, while also examining the complexities of paradox and subjective reality in therapeutic work. Moderated by William McLeod, MD.
- Price:
-
Sale is $29.00
price reduced from Base Price - $59.00
- Average Rating:
- Not yet rated
- Topic Areas:
- Supervision Panels | Supervision | Case Discussions | Family Therapy | Strategic Therapy
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 1985 | Pioneers in Couples and Family Therapy
- Faculty:
- Robert L. Goulding, MD | Jay Haley, MA | Lewis R Wolberg, M.D. | Jeffrey Zeig, PhD
- Duration:
- 55 Minutes
- Format:
- Audio Only
- Original Program Date:
- Dec 11, 1985
- Short Description:
- An expert conversation about clinical challenges, offering insights on managing family violence, elder abuse, and obsessive-compulsive disorder. Strategies discussed include setting clear boundaries, involving families in constructive activities, and incorporating therapeutic elements into compulsive behaviors. Emphasis is placed on training therapists to think independently and adapt creatively to complex cases. Moderated by Ann Wright-Edwards, MS.
- Price:
- $15.00 - Base Price
- Average Rating:
- Not yet rated
- Topic Areas:
- Supervision Panels | Supervision | Gestalt | Strategic Therapy | Therapist Development | Cognitive Behavior Therapy (CBT)
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 1985 | Pioneers in Couples and Family Therapy
- Faculty:
- Aaron Beck, MD | Arnold Lazarus, Ph.D. | Cloe Madanes, HDL, LIC | Zerka Moreno
- Duration:
- 57 Minutes
- Format:
- Audio Only
- Original Program Date:
- Dec 13, 1985
- Short Description:
- A supervision panel featuring top experts reviews challenging clinical cases with audience input. Topics include health anxiety, family conflict, abuse recovery, and self-harm. Interventions range from flooding techniques and conjoint family therapy to involving spouses and addressing unfinished emotional issues. The panel emphasizes tailored, collaborative strategies for complex cases. Moderated by Larry E Beutler, PhD.
- Price:
- $15.00 - Base Price
- Average Rating:
- Not yet rated
- Topic Areas:
- Workshops | Family Therapy | Metaphors | Psychotherapy | Strategic Therapy | Ericksonian Hypnosis and Therapy Techniques
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 1985 | Pioneers in Couples and Family Therapy
- Faculty:
- Cloe Madanes, HDL, LIC
- Duration:
- 2 Hours 43 Minutes
- Format:
- Audio Only
- Original Program Date:
- Dec 12, 1985
- Short Description:
- This session highlights strategic therapy rooted in Milton Erickson’s work, focusing on shifting relationship dynamics and social context. Madanes designs tailored interventions—direct, metaphorical, or paradoxical—to address specific family issues. Techniques include empowering parents, symbolic play, prescribing symptoms, and using humor or absurdity. Case examples feature role-playing, pretend games, and paradoxical tasks to uncover fears, ease conflict, and restore balance.
- Price:
- $15.00 - Base Price
- Average Rating:
- Not yet rated
- Topic Areas:
- Workshops | Brief Therapy | Psychotherapy | Resistance | Reframing | Strategic Therapy | Systems Theory
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 1985 | Pioneers in Couples and Family Therapy
- Faculty:
- Paul Watzlawick, PhD
- Course Levels:
- Master Degree or Higher in Health-Related Field
- Duration:
- 2:36:19
- Format:
- Audio Only
- Original Program Date:
- Dec 13, 1985
- Short Description:
- This session introduces the core principles of MRI’s brief therapy model, focusing on how small, specific behavioral interventions can disrupt entrenched patterns and promote change. Drawing on videotaped case material, the presentation explores direct prescriptions, paradoxical strategies, and positive reframing. Through clinical examples—ranging from perfectionism to family conflict—the session shows how symptoms often serve as solutions to deeper issues, and how shifting perspective can open new paths forward.
- Price:
- $15.00 - Base Price
- Average Rating:
- Not yet rated
- Topic Areas:
- Conversation Hours | Psychotherapy | Domestic Violence | Ethical Practice | Family Therapy | Resistance | Strategic Therapy
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 1990 | Pioneers in Couples and Family Therapy
- Faculty:
- Cloe Madanes, HDL, LIC
- Duration:
- 1 Hour 2 Minutes
- Format:
- Audio Only
- Original Program Date:
- Dec 12, 1990
- Short Description:
- This session presents therapeutic strategies for addressing domestic violence and related challenges. Emphasis is placed on the therapist’s ethical responsibility to confront harmful behavior rather than remain neutral. Techniques include reframing abuse in terms of respect, managing compulsive sexual behavior through impulse control, involving family in AIDS-related cases, and using structured communication exercises for high-conflict couples. The role of family dynamics and active involvement in therapy is a central focus.
- Price:
- $15.00 - Base Price
- Average Rating:
- Not yet rated
- Topic Areas:
- Dialogues | Ericksonian Hypnosis and Therapy Techniques | Milton Erickson | Psychotherapy | Case Discussions | Family Therapy | Strategic Therapy
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 1990 | Pioneers in Couples and Family Therapy
- Faculty:
- Jay Haley, MA | Ernest Rossi, PhD | Jeffrey Zeig, PhD
- Duration:
- 1 Hour 2 Minutes
- Format:
- Audio Only
- Original Program Date:
- Dec 15, 1990
- Short Description:
- This dialogue highlights Milton Erickson’s contributions to therapy, focusing on his use of indirect communication, subtle cues, and analogical thinking. The panelists reflect on his ability to engage patients, elicit cooperation, and access inner resources. Erickson's meticulous methods, field experiments, and personal challenges are also discussed as key influences on his therapeutic style. Moderated by Camillo Loriedo, MD.
- Price:
- $15.00 - Base Price
- Average Rating:
- Not yet rated
- Topic Areas:
- Dialogues | Family Therapy | Psychotherapy | Strategic Therapy | Systems Theory
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 1990 | Pioneers in Couples and Family Therapy
- Faculty:
- Salvador Minuchin, MD | Carl Whitaker, MD
- Course Levels:
- Master Degree or Higher in Health-Related Field
- Duration:
- 58:44
- Format:
- Audio and Video
- Original Program Date:
- Dec 15, 1990
- Short Description:
- Steve Gilligan moderates a discussion between Salvador Minuchin and Carl Whitaker on family therapy, focusing on "terminable" vs. "interminable" therapy. Minuchin describes his long-term, as-needed intervention model, while Whitaker emphasizes transference and the therapist's evolving role. They explore objectivity, time, and the unique dynamics of each family.
- Price:
-
Sale is $29.00
price reduced from Base Price - $59.00
- Average Rating:
- Not yet rated
- Topic Areas:
- Invited Addresses | Buddhism | Meditation, Spirituality and Yoga | Ericksonian Hypnosis and Therapy Techniques | Psychotherapy | Strategic Therapy | Art and Creativity | Case Discussions
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 1990 | Pioneers in Couples and Family Therapy
- Faculty:
- Jay Haley, MA | William Glasser, MD
- Duration:
- 1 Hour 16 Minutes
- Format:
- Audio Only
- Original Program Date:
- Dec 12, 1990
- Short Description:
- Drawing parallels between Zen Buddhism and strategic therapy, this session emphasizes present-moment focus, action over analysis, and the value of personal relationships. It highlights similarities with Milton Erickson’s directive, practical methods. Topics include the pursuit of sudden change in therapy and the role of power dynamics in the therapeutic process. Examples of cases and Zen stories are compared. Zen, systems theory, and Erickson's strategic therapy are brought together.
- Price:
- $15.00 - Base Price
- Average Rating:
- Not yet rated
- Topic Areas:
- Invited Addresses | Psychotherapy | Storytelling | Metaphors | Abuse | Family Therapy | Strategic Therapy
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 1990 | Pioneers in Couples and Family Therapy
- Faculty:
- Cloe Madanes, HDL, LIC | Mary Goulding, MSW
- Duration:
- 1:35:43
- Format:
- Audio Only
- Original Program Date:
- Dec 12, 1990
- Short Description:
- Madanes discusses the evolution of psychotherapy toward self-help and family-based approaches. Emphasizing the family as a healing system, she outlines strategies for addressing anxiety, abuse, and reconciliation through an 18-step program grounded in empathy, hope, and non-violence. Case studies illustrate practical interventions, and the discussion includes the use of self-disclosure, the limits of medication, and the importance of confronting violence and substance abuse in family systems. Includes response from Mary Goulding.
- Price:
- $15.00 - Base Price
- Average Rating:
- Not yet rated
- Topic Areas:
- Invited Addresses | Psychotherapy | Therapist Development | Brief Therapy | Reframing | Resistance | Strategic Therapy | Systems Theory | History of Psychotherapy
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 1990 | Pioneers in Couples and Family Therapy
- Faculty:
- Paul Watzlawick, PhD | Cloe Madanes, HDL, LIC
- Duration:
- 1 Hour 28 Minutes
- Format:
- Audio Only
- Original Program Date:
- Dec 14, 1990
- Short Description:
- Watzlawick challenges fixed definitions of mental health, arguing that reality is socially constructed rather than objectively given. Drawing on examples from Freud, Rosenhan, and Margaret Mead, he critiques traditional norms and advocates for a constructivist approach to therapy—one grounded in hope, respect, and the reframing of perception to reduce suffering.
- Price:
- $15.00 - Base Price
- Average Rating:
- Not yet rated
- Topic Areas:
- Invited Addresses | Mind-Body | Psychotherapy | Experiential Therapy | Strategic Therapy
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 1990 | Pioneers in Couples and Family Therapy
- Faculty:
- Ernest Rossi, PhD | Carl Whitaker, MD
- Duration:
- 1:25:21
- Format:
- Audio Only
- Original Program Date:
- Dec 14, 1990
- Short Description:
- Evidence that the hourly and daily variations in our consciousness are related to the wavelike flow of messenger molecules operating on all levels from mind to gene will be reviewed. Stress, psychosomatic problems, and their resolution are a function of how we manage this wave nature of our consciousness. How do we create a new psychotherapy for the future that utilizes these natural windows of the mindbody?
- Price:
- $15.00 - Base Price
- Average Rating:
- Not yet rated
- Topic Areas:
- Topical Panels | Homework | Psychotherapy | Behavioral Therapy | Ericksonian Hypnosis and Therapy Techniques | Experiential Therapy | Strategic Therapy
- Categories:
- Evolution of Psychotherapy | Evolution of Psychotherapy 1990 | Pioneers in Couples and Family Therapy
- Faculty:
- Arnold Lazarus, Ph.D. | Cloe Madanes, HDL, LIC | Mara Selvini Palazzoli, MD | Jeffrey Zeig, PhD
- Duration:
- 59 Minutes
- Format:
- Audio Only
- Original Program Date:
- Dec 12, 1990
- Short Description:
- This panel explores the impact of homework in psychotherapy, highlighting its role in driving behavioral change. Lazarus advocates for action-based, real-world tasks and examines reasons for non-compliance. Madanes shares inventive interventions, such as financial consequences for abuse and symbolic rituals for eating disorders. Palazzoli discusses using invariant prescriptions to expose family dynamics, while Zeig highlights paradoxical tasks and the importance of client follow-through. All panelists stress the value of creative, relevant assignments to enhance therapeutic outcomes. Moderated by Carol Lankton, MA.
- Price:
- $15.00 - Base Price