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Jeffrey Zeig, PhD - Guiding Associations

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Topic Areas:
Clinical Demonstrations |  Ericksonian Hypnosis and Therapy Techniques |  Ericksonian Psychotherapy |  Utilization |  Humor |  Hypnosis |  Psychotherapy
Pioneers of Psychotherapy Bundle
Pioneers of Psychotherapy |  Evolution of Psychotherapy |  Evolution of Psychotherapy 1995
Jeffrey Zeig, PhD
Course Levels:
Master Degree or Higher in Health-Related Field
Audio and Video
Original Program Date:
Dec 14, 1995
Never expires.



Zeig (1995) demonstrates the Ericksonian approach to psychotherapy while working with Carol, a woman whose nail-biting habit is rooted in anxiety. After gathering information on her personal history, Zeig helps Carol utilize her values and history to affect change. The process is both humorous and dramatic. After working to change associations linked to the problem behavior, Zeig offers Carol an ordeal that will produce a "guaranteed cure." Hypnosis is offered as the "dessert", rather than the main course.

Educational Objectives:

  1. To describe the method of "orienting toward."
  2. Given a patient, demonstrate appropriate use of the technique of guiding associations.

From conference EP95-CD01-DVD

*Sessions may be edited for content and to preserve confidentiality*




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Jeffrey K. Zeig, PhD, is the Founder and Director of the Milton H. Erickson Foundation and is president of Zeig, Tucker & Theisen, Inc., publishers in the behavioral sciences. He has edited, co-edited, authored or coauthored more than 20 books on psychotherapy that appear in twelve foreign languages. Dr. Zeig is a psychologist and marriage and family therapist in private practice in Phoenix, Arizona.