Belief in one's personal efficacy is the foundation of human motivation, accomplishments and emotional well-being. This address will analyze the sources of people's beliefs in their efficacy, their cognitive, motivational and emotional effects, and how to build a resilient sense of efficacy for personal and social betterment.
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ALBERT BANDURA, Ph.D., is Professor of Psychology, Stanford University. He has been elected to the American Academy of Arts and Sciences and the Institute of Medicine of the National Academy of Science. Dr. Bandura is a proponent of Self-Efficacy Theory. This theory and its diverse applications are presented in his recently published book, Self-Efficacy: The Exercise of Control.
Bandura has been responsible for contributions to the field of education and to several fields of psychology, including social cognitive theory, therapy, and personality psychology, and was also of incluence in the transition between behaviorism and cognitive psychology. He is known as the originator of social learning theory (renamed the social cognitive theory) and the theoretical construct of self-efficacy, and is also responsible for the influential 1961 Bobo doll experiment. This Bobo doll experiment demonstrated the concept of observational learning.
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