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BT16 Workshop 37 - The Science of Persuasion and Brief Therapy - Bill O’Hanlon, MS

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Topic Areas:
Psychology |  Workshop
Brief Therapy Conference |  Brief Therapy Conference 2016
Bill O'Hanlon
Course Levels:
Master Degree or Higher in Health-Related Field
2 Hours 17 Minutes
Audio Only
Original Program Date :
Dec 10, 2016
Never expires.


In brief therapy, we have to be better than long-term therapists in getting people to change and cooperate with treatment. Recent research from social psychology, behavioral economics and the new brain science show three powerful principles for being persuasive. Why do marketers know all this and most therapists do not? Come and learn how to be at least as persuasive as marketers.


Educational Objectives:

1. List the three major non-conscious influences on decision-making and behavioral change.

2. Use social following to increase cooperation in therapy.

3. Cite one study about social following.




Bill O'Hanlon's Profile

Bill O'Hanlon Related seminars and products: 73


Bill O'Hanlon, MS, has written over 30 books, appeared on Oprah with his book Do One Thing Different, and has been a top-rated presenter at psychotherapy conferences all over the world. He was a student of the late Milton H. Erickson and created Solution-Oriented Therapy and Possibility Therapy.


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