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BT08 Workshop 53 - Seeding - Jeffrey Zeig, PhD

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Topic Areas:
Workshops |  Seeding |  Brief Therapy |  Ericksonian Hypnosis and Therapy Techniques |  Psychotherapy
Brief Therapy Conference |  Brief Therapy Conference 2008
Jeffrey Zeig, PhD
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Original Program Date:
Dec 14, 2008
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In the literature, music and drama, artists often covertly foreshadow impending events. In social psychology there are myriad studies of priming, an effect by which the accessibility of a future target is increased by the presentation of an earlier cue. Priming effects illuminate important facets of interpersonal responsiveness. Milton Erickson was the first therapist to seed future ideas in the course of strategic therapy and hypnosis. Seeding is an important concept that can increase the effectiveness of interventions regardless of the technique that will be used. We will learn to harness seeding methods through lecture, demonstration and practice.

Educational Objectives:

  1. To define seeding.
  2. To list three reasons for using seeding in therapy.

*Sessions may be edited for content and to preserve confidentiality*



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Jeffrey K. Zeig, PhD, is the Founder and Director of the Milton H. Erickson Foundation and is president of Zeig, Tucker & Theisen, Inc., publishers in the behavioral sciences. He has edited, co-edited, authored or coauthored more than 20 books on psychotherapy that appear in twelve foreign languages. Dr. Zeig is a psychologist and marriage and family therapist in private practice in Phoenix, Arizona.