Stories have the ability to engage people emotionally and to move them to change, but telling the right story at the right time to the right person is an art and a skill. This demonstration will show a gentle, artful and respectful way of doing brief therapy that uses stories to invite change.
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BT16 Topical Panel 6 - About Milton H. Erickson - Stephen Gilligan, Steve Frankel, Bill O’Hanlon, and Jeffrey Zeig
Topical Panel About Milton H. Erickson
There are features that most brief therapies share. Dropping all the theoretical jargon, it becomes very simple. This presentation will provide a simple way to get therapy started on the right foot so it ends well and as quickly as possible.
In brief therapy, we have to be better than long-term therapists in getting people to change and cooperate with treatment. Recent research from social psychology, behavioral economics and the new brain science show three powerful principles for being persuasive. Why do marketers know all this and most therapists do not? Come and learn how to be at least as persuasive as marketers.