The Bioinformatics of Enchanting Effectiveness is the scientific foundation of Milton H. Erickson's naturalistic and utilization approach to therapeutic hypnosis and psychotherapy via the psychosocial facilitation of gene expression and brain plasticity.
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Ernest L. Rossi, PhD, is an internationally renowned therapist, teacher and pioneer in the psychobiology of mind-body healing. The author of more than 24 professional books, Dr. Rossi worked with Milton Erickson for eight years and co-authored three classic volumes on therapeutic hypnosis with him. Rossi has also edited four volumes of Erickson's Collected Papers and four volumes of Erickson's Seminars, Workshops and Lectures. He has been conducting research in the psychosocial genomics of ultradian rhythms and their relation to mind-body healing and psychotherapy for over three decades.
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