Skip to main content
 This program is not active.

Evocation (ebook): Enhancing the Psychotherapeutic Encounter (with transcripts and cases of Milton H. Erickson)

Average Rating:
Not yet rated
Topic Areas:
Not Available
Jeffrey Zeig, PhD
Never expires.



eBook Version - EPUB/MOBI/PDF included

Want to be a more effective clinician? Want to avoid burnout?  Want to better cultivate your unique brilliance? Jeff Zeig wants that too. It is good for the field, for clients, for those working on the front lines of mental health. With Evocation: Enhancing the Psychotherapeutic Encounter, Jeff invites therapists of all stripes and at every professional level to unshackle their creativity! He demonstrates the benefits, delineates the concepts, and shows readers how to put them into action.

Jeff has studied and actually sat down with some of the foremost writers, filmmakers, and composers of our time so that he could better understand the grammar of impact from different perspectives. Just as a therapist hopes to orient a client to new opportunities, a poet seeks to awaken new possibilities. 

Evocation weaves together various rich threads — encounters with art, exercises for reader engagement, case excerpts, insights into Erickson’s cases, and so much more — to reveal the endless potential for evoking fresh resolutions within clients. Jeff redefines the therapeutic encounter to include an essential multidimensional vocabulary — spoken, gestural, hypnotic — that can naturally ebb and flow with the client’s capacity for engagement. 

The final contribution of a quartet of revelatory volumes — Psychoaerobics, The Induction of Hypnosis, and Anatomy of Experiential Impact — Evocation both builds on the previous books and stands alone. 

EVOCATION: Enhancing the Psychotherapeutic Encounter (with transcripts and cases of Milton H. Erickson)
by Jeffrey K. Zeig
ISBN  978-1-932248-90-6 

Dr Jeffrey K. Zeig has spent a lifetime evolving what he calls “evocative therapy.” In Evocation, he continues an exploration that began decades ago as he sought to trace — and to expand upon — the nuances and applications of Milton Erickson’s extraordinary work. Turning here to the original masters of evocative communication — painters, composers, filmmakers, poets, choreographers — he demystifies the grammar of the artist’s expression, teaching readers how to use it to enhance and empower their therapeutic communication. This book is built out from a central belief: Therapy at its best, whatever the paradigm, invites shared awakening rather than relying on data delivery.


"Playwright Anton Chekov once wrote “Don’t tell me the moon is shining; show me the glint of light on broken glass.” Most therapists use an instructive or correctional approach in which the therapist is the expert who helps correct problems in the patient. Jeff Zeig shows us a different way of approaching therapeutic change: to assume the client has answers and resources and then go about arranging a context in which the building blocks of change are evoked. This is a profound shift and can change how you do most everything in your therapy work. One shift of the kaleidoscope can show an entirely different perspective. Evocative Therapy is that crucial shift of the kaleidoscope."
--Bill O’Hanlon, Oprah-featured author of Do One Thing Different

"When you hear lovely music, it may stir you to pick up your instrument; when you watch a tennis match, you can’t resist imagining how good it feels to whack the ball. And as a therapist reading this book, you’ll feel eager to explore your own potential for playfulness, creativity, and flexibility during your next session. The novice and the veteran both will benefit from examples and exercises aimed at making therapeutic interactions more evocative, focusing on the components of orienting toward, being strategic, and utilization. Gem after gem reveals Zeig’s commitment to curiosity, absorption, and permissiveness, and it’s contagious. He offers both the inspiration and the road map to develop skills, improve outcomes—and have fun doing it."
--Lynn Lyons, LICSW

"Jeffrey Zeig’s fourth book in his innovative series, Evocation, shines a bright and revealing light on many of the camouflaged artistic elements of his unique style of psychotherapy. Based on the work of Milton Erickson but taken in a different and creative direction all his own, Zeig’s enthusiasm for his craft is infectious, his in-depth consideration of therapy as an empty canvas for painting powerful experiences is challenging, and his ability to inspire an appreciation of true therapeutic art in Erickson’s work as well as his own is inspiring.  Thanks to Zeig’s illuminating verbal and nonverbal examples, analyses of cases, and skill-building exercises, bringing artistry to your clinical work just became easier!”
--Michael D. Yapko, Ph.D., author of Trancework: an Introduction to the Practice of Clinical Hypnosis (5th edition) and The Discriminating Therapist



Jeffrey Zeig, PhD's Profile

Jeffrey Zeig, PhD Related Seminars and Products

Jeffrey K. Zeig, PhD, is the Founder and Director of the Milton H. Erickson Foundation and is president of Zeig, Tucker & Theisen, Inc., publishers in the behavioral sciences. He has edited, co-edited, authored or coauthored more than 20 books on psychotherapy that appear in twelve foreign languages. Dr. Zeig is a psychologist and marriage and family therapist in private practice in Phoenix, Arizona.