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Ericksonian Choice Architecture - Module 8 - Decision-Making and Social Conformity Bias - Online Registration


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Topic Areas:
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Faculty:
Dan Short, PhD |  Michael Langer, PCC
Duration:
3 Hours
License:
Not Applicable

Dates


Tags: Upcoming ECA


Description

This course explores how social conformity bias, the unconscious need to belong and identify with a group, can be used to frame information and guide clients through complex choices and opportunities. By fostering a sense of ownership and social accountability, participants will learn how to enhance clients' emotional systems and decision-making processes.

Through demonstrations and practice, participants will develop tools to prime clients for success by promoting a positive sense of self, belonging, and ownership over decisions. These strategies will help clients feel more empowered and engaged in their choices.

Key Concepts Covered:

  • State Reversal Theory
  • Reactance Activation Theory
  • The Paradox of Power
  • Dissonance Effect
  • Overjustification Effect
  • Momentary Allurements
  • Reverse Priming
  • Status Quo Bias
  • Opt-Out Systems

We are working on getting ICF, International Coaching Federation, credits attached to the classes. This is not a guarantee that we will be accredited. We are working on trying to have these available by the first class.

Credits



Faculty

Dan Short, PhD's Profile

Dan Short, PhD Related Seminars and Products


Dan Short, Ph.D, is internationally recognized for his work in Ericksonian hypnosis and short-term therapy. He devotes most of his time to a private practice in Scottsdale, AZ, while also writing and teaching to professional audiences around the globe. His training is diverse, having graduated with a Masters in Counseling from the University of North Texas in 1993, a doctoral degree in Counseling Psychology from the University of Massachusetts, Amherst; followed by an internship at an APA accredited program in Houston Texas.


Michael Langer, PCC's Profile

Michael Langer, PCC Related Seminars and Products


While other executive coaches may use pre-set frameworks and prompts that are applied across clients, I take a personalized and tailored approach. Rather than simply providing operational processes or tactical guidance, I focus on helping clients understand and address their core personal drivers that directly impact their effectiveness and success. This deep level of understanding and support enables clients to overcome the unique challenges and obstacles they face, and unlock their full potential as leaders. 

One of the things that sets me apart as an executive coach is my ability to hold clients accountable and challenge them in a constructive way. I don't shy away from difficult conversations or give in to pressure or manipulation. Instead, I help clients develop the self-awareness, empathy, and communication skills they need to build strong, effective relationships and achieve their goals.

As an executive coach, my passion is in driving deep and sustainable change with senior leaders at the individual, team, and organizational levels. I use evidence-based neuroscience to guide my approach, applying this knowledge to key areas such as interpersonal conflict, communication, and culture change.

I have extensive experience working with senior executives and startup founders in the US, Asia, the Middle East, and Europe. My clients come from a diverse range of industries, including banking, tech, gaming, biotech, aerospace, and automotive. 

I have successfully coached hundreds of individuals and teams from Fortune Global 500 firms and VC-backed startups, helping them to adopt a growth-mindset and create a feedback-rich learning culture.


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