In offering effective psychotherapy there are times for being informative and other times for being evocative. Use information when needed; use evocative means when the target is the realization of a concept, such as responsibility, motivation, or connection.
Evocative methods are used in all performing arts because the goal is to prompt a change in mood and perspective. Evocative methods will be extracted from art and applied in clinical practice.
Demonstration, lecture, practice groups
Jeffrey K. Zeig, PhD, is the Founder and Director of the Milton H. Erickson Foundation and is president of Zeig, Tucker & Theisen, Inc., publishers in the behavioral sciences. He has edited, co-edited, authored or coauthored more than 20 books on psychotherapy that appear in twelve foreign languages. Dr. Zeig is a psychologist and marriage and family therapist in private practice in Phoenix, Arizona.
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