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EP13 Workshop 41 – The Anatomy of Influence: Applying Effective Methods from Behavioral Economics and Social Psychology to Increase Cooperation and Results in Psychotherapy

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Topic Areas:
Psychotherapy |  Psychology |  Workshop
Evolution of Psychotherapy |  Evolution of Psychotherapy 2013
Bill O'Hanlon
Course Levels:
Master Degree or Higher in Health-Related Field
1 Hour 40 Minutes
Audio Only
Original Program Date :
Dec 10, 2013
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Marketers are learning about and using the latest research on how to persuade people to change their views and behavior, but psychotherapists generally don’t know about or use this research. This session, using videos, audios and stories to bring the material alive, will teach you three powerful methods for radically increasing cooperation in therapy.

Educational Objectives:

  1. List the three major non-conscious influences on decision-making and behavioral change.
  2. Use social following to increase cooperation in therapy.
  3. Cite one study about social following.



Bill O'Hanlon's Profile

Bill O'Hanlon Related seminars and products: 73


Bill O'Hanlon, MS, has written over 30 books, appeared on Oprah with his book Do One Thing Different, and has been a top-rated presenter at psychotherapy conferences all over the world. He was a student of the late Milton H. Erickson and created Solution-Oriented Therapy and Possibility Therapy.


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