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BT10 Workshop 35 - The Science of Persuasion and Brief Therapy - Bill O’Hanlon, M.S.

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Brief Therapy Conference |  Brief Therapy Conference 2010
Bill O'Hanlon, MS
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Original Program Date:
Dec 12, 2010
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In brief therapy, we have to be better than long-term therapists in getting people to change and cooperate with treatment. Recent research from social psychology, behavioral economics and new brain science show three powerful principles for being persuasive. Why do marketers know this and most therapists do not? Learn how to be at least as persuasive as marketers.

Educational Objectives:

  1. List the three experimentally documented methods of influence and persuasion.
  2. Demonstrate an ability to apply at least one method of persuasion and influence in therapy.
  3. Describe how therapists can interpret client’s needs much as marketers interpret an audience segment. 

*Sessions may be edited for content and to preserve confidentiality*



Bill O'Hanlon, MS's Profile

Bill O'Hanlon, MS Related Seminars and Products

Bill O'Hanlon, MS, has written over 30 books, appeared on Oprah with his book Do One Thing Different, and has been a top-rated presenter at psychotherapy conferences all over the world. He was a student of the late Milton H. Erickson and created Solution-Oriented Therapy and Possibility Therapy.