In brief therapy, we have to be better than long-term therapists in getting people to change and cooperate with treatment. Recent research from social psychology, behavioral economics and new brain science show three powerful principles for being persuasive. Why do marketers know this and most therapists do not? Learn how to be at least as persuasive as marketers.
*Sessions may be edited for content and to preserve confidentiality*
Bill O'Hanlon, MS, has written over 30 books, appeared on Oprah with his book Do One Thing Different, and has been a top-rated presenter at psychotherapy conferences all over the world. He was a student of the late Milton H. Erickson and created Solution-Oriented Therapy and Possibility Therapy.
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