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BT10 Workshop 35 - The Science of Persuasion and Brief Therapy - Bill O’Hanlon, M.S.


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Topic Areas:
Workshop
Category:
Brief Therapy Conference |  Brief Therapy Conference 2010
Faculty:
Bill O'Hanlon, MS
Duration:
2:30:56
Format:
Audio Only
Original Program Date :
Dec 12, 2010
License:
Never expires.


Description

Description:

In brief therapy, we have to be better than long-term therapists in getting people to change and cooperate with treatment. Recent research from social psychology, behavioral economics and new brain science show three powerful principles for being persuasive. Why do marketers know this and most therapists do not? Learn how to be at least as persuasive as marketers.

Educational Objectives:

  1. List the three experimentally documented methods of influence and persuasion.
  2. Demonstrate an ability to apply at least one method of persuasion and influence in therapy.
  3. Describe how therapists can interpret client’s needs much as marketers interpret an audience segment. 

*Sessions may be edited for content and to preserve confidentiality*

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Faculty

Bill O'Hanlon, MS's Profile

Bill O'Hanlon, MS Related seminars and products


Bill O'Hanlon, MS, has written over 30 books, appeared on Oprah with his book Do One Thing Different, and has been a top-rated presenter at psychotherapy conferences all over the world. He was a student of the late Milton H. Erickson and created Solution-Oriented Therapy and Possibility Therapy.


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