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Recent research suggests that 99% of problem-solving occurs outside of conscious awareness (Bargh, 2019). As a choice architect, learn how to engage unconscious choices in ways that feel organic and unobtrusive, thus empowering clients while subtly guiding their growth process. Training as a choice architect will deepen your understanding of behavioral economics principles such as cognitive biases, heuristics, framing effects, and decision-making design. This allows you to predict and influence how people will respond to various life challenges. Both traditional Ericksonian methods and modern research-based approaches will be taught, with a focus on maximizing potential through unconscious intelligence.
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